Paytm and LeAD-backed Rooter Teams Up With Stradigi AI to Take Their Product and User Experience To the Next Level with Artificial Intelligence

Rooter aims to make data-driven decisions and provide more value to its users through better sport predictions, sports data points and fantasy content.

Montréal, September 16 2020Rooter, India’s largest sports and gaming community platform, has announced a strategic partnership with Stradigi AI, a leading North American AI software company. This partnership will enable Rooter to augment its platform, improve news feeds and focus on more advanced user experiences using billions of unique data points.

Rooter is an online platform for sports and gaming content that focuses on the latest voice, video, game streaming, and sports vernacular. The platform has been growing at an unprecedented pace since launching Live Game streaming, registering more than 50,000 daily users and 5 million monthly users across the sports and gaming community. Rooter has successfully amplified its user base through user generated content in the form of Live Game streaming, sports commentary, quizzes, discussions, and fantasy sports content.

Leveraging Stradigi AI’s Kepler AI platform will enable Rooter to accelerate the creation of multiple machine learning-driven features for the sports and gaming industry, improving user experiences through predictive capabilities for match play and fantasy content. Additionally, understanding performance and fan preferences is instrumental in driving Rooter to become one of the largest sources of content for the fantasy sports industry.

Commenting on the partnership, Dipesh Agarwal, Co-founder and COO at Rooter, said, “Being India’s most preferred user-generated, content-based sports and gaming community platform, we are determined to change the sports and gaming engagement ecosystem. For that reason, we need to better understand each individual players’ performance as well as fan demographics and behaviours. Data analytics is critical for us to gain accurate user insights. Rooter has amassed a large amount of data, but a shortage of experience and infrastructure around AI and machine learning has held us back from implementing data-powered applications. Having an AI company like Stradigi AI will empower us to utilise our data and improve our product, personalise content, churn superior interactive content, create prediction models to help users to make fantasy teams, and enhance user experience.”

“We are very excited about our partnership with Rooter and the opportunity to work with them to augment their platform with predictive capabilities.” said Basil Bouraropoulos, CEO and Co-Founder at Stradigi AI. “These capabilities will create a more compelling experience for their users, further cementing their position as a leader in the online sports and gaming market. Kepler is designed to enable any business to rapidly benefit from advanced machine learning, maximize their data investments and ultimately generate value to their business and customers.”

Having already built a large community of sports fans and sports influencers in India, Rooter has recently expanded its platform by launching a gaming and eSports streaming feature. This streaming tool allows users to stream any game through their mobile app or their computer, using some of the best-in-category audio-video quality and features. Shortly after the introduction of its streaming feature, the Rooter platform gained over 200,000 streamers from around the country, adding more than 2 million downloads on the Rooter app in less than a month, pushing it to become the category leader for gaming in India.

About Rooter

Rooter is India’s biggest Sports Community Platform that is personalizing sports content and giving a voice to millions of fans across sports and gaming. Rooter engages fans with User Generated Live Audio and Video content over different sports and offers a personalized sports feed and scorecards in 8 Indian languages. It partners Samsung, Sharechat, and Ixigo in India to provide Sports Engagement to more than 50mn users on their platforms. Aside from Cricket, Football and Kabaddi right now, Rooter is also foraying into multiple sports and mobile gaming content to be able to create a strong sports community for next 300 million smartphone users.

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About Stradigi AI

Stradigi AI is an Artificial Intelligence software company that enables organizations to bring business-accelerating AI to fruition, quickly. Its Machine Learning (ML) platform, Kepler, alleviates the AI talent gap by empowering any type of user with access to intuitive Automated Data Science Workflows, built to generate results for pertinent use cases across the business stack, with no ML experience required. The Kepler platform allows users to extract key insights from their data to improve customer experience, grow revenue, and gain efficiencies across multiple industries including CPG, retail, manufacturing, financial services, logistics, and more.

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